How to Acquire and Keep an Audience
Content, "Cohorts," Tailoring, and Platforms
Hola,
We recently talked about how not to discount subscriptions. In that missive, we promised to also explore how to acquire and retain audience — especially paid audience, a.k.a. subscribers. Et, voila (here it is).
First, of course, a little recent news of Verts, media, and AI for media.
— Dorian Benkoil
In this issue
Tips to Acquire and Retain Subscribers
Use PR (seriously)
… and more
Verts News
One Green Planet Publisher Launches SustaiNOBLE
It features ethically sourced sustainable household products. It has goods from more than 40 artisans from around the world who adhere to SustaNOBLE’s “Responsibility Framework … banning harmful materials, honoring animal welfare, and promoting transparency in sourcing.”
Media News
Google Punishing ‘Parasite’ Content (The Verge)
Which means (as we hinted) that if you’re putting stuff on your site that’s got nothing to do with what you do -- say, unrelated affiliate marketing content -- you can lose search juice.
Hearst Layoffs (NYPost)
The publisher, an amalgam of vertical brands, wants to “focus on digital innovation while strengthening our best in class print products.” 197 people were let go.
Arthur Frommer Makes Final Journey (Skift)
The guy said to have invented budget travel passes away at age 95.
Bubble is a powerful no-code platform for creating digital products. (Sponsored)
AI Media News:
OpenAI Looking at Ads (FT)
Their CFO says they’re considering ads but have “no active plans.” They’ve been hiring ad talent. OpenAI earns about $4B/year, largely from ChatGPT and their API, and will burn through “more than $5 billion” this year. Plus: