The Verticalization of News, Part 1
Bundling, Unbundling and Re-bundling Specialized Content
Is all media vertical? It’s certainly becoming verticalized. General interest news pubs are learning to follow the verticalization model. This brings with it lessons for Verts, and for all – including on pricing and bundling. This newsletter, we’ll set it up. Next time, we’ll get into the logic and math of it.
But first, some news and Verts news.
Dorian B…